Nichole Moorman

Before we met …

Nichole was a licensed clinical social worker who works with trauma and stress. She operated a small private practice specializing in helping people who are struggling with stress, anxiety, burnout, anger issues, relationship issues, and trauma (big or small). She had just attended a seminar course on how to run a business – the details, the marketing, the river (or pipeline), and the finances. It was an intense course. She just wasn’t sure how to put all of that information to use. She knew that she needed a more cohesive way to present herself and her services to her audience and create a strategy for a Fall class.

What we realized …

As we began to talk, Nichole knew that she needed branding, and she was hoping to get some insight into Marketing. As we talked, she shared that she had her website hosted by a company which specializes in wellness businesses, but she was open to moving it if we recommended it. We took a look at everything she needed and said, “Let’s do this!”

And now, the WOW…

We began with brand and mission and found a logo and palette that resonated with her as an individual and the people and professionals she works with. We found that the hosting interface had some limitations, but that we were able to apply her branding and create a beautiful site that reflects Nichole and the healing space she provides to her clients. Finally, we created a newsletter template and installed sign-up buttons on the site.

Check out Nichole’s site at www.NicholeMoorman.com

So happy with the results! I have a beautiful new brand – not just a logo, but something that visually resonates with me and my audience AND LOTS of tools to continue presenting my brand visually across a variety of media (web, social, email, print). AND a big upgrade on my website navigation, copy, and visuals. AND helpful guidance for continuing to grow and market my brand and business beyond my local region. I have received positive feedback in all these areas from my audience and other professionals, and visits to my website are up. Offering Tree featured my site in a campaign highlighting creative ways for teachers to use the platform. My confidence about my work and brand is up, and I feel well-prepared to keep growing! • I felt seen and heard throughout the process, and seeing the final product was quite rewarding, and I trusted the expert guidance I was receiving. Through this process, I discovered aspects of branding I didn't know I needed, and it was a delightful surprise. • This is by far the happiest I have been with professional branding/marketing services. I have mostly had bad experiences prior to working with Plum Nelly. I felt met and serviced in the way I try to meet and assist my own clients. • I give Plum Nelly Creative 6 big, bright stars!