Care of the Soul … appreciates the mystery of human suffering and does not offer the illusion of a problem-free life. It sees every fall into ignorance and confusion as an opportunity to discover that the beast residing at the center of the labyrinth is also an angel. The uniqueness of a person is made up of the insane and the twisted as much as it is of the rational and normal. To approach this paradoxical point of tension where adjustment and abnormality meet is to move closer to the realization of our mystery-filled, star-born nature.
—Thomas Moore, Care of the Soul

Perfect Brand. Beautiful Me.
Brand begins as an inside job and moves outward to become a truly powerful visual identity, voice, and website.